BUILD with Blake Bartlett cover image

John Eitel (Canva): Bottom-Up + Top-Down

BUILD with Blake Bartlett

CHAPTER

Product Analytics

In the early days, we treated everything as a lead. We don't put AEs on entry point kind of, you know, deployments here until they reach a certain size. So using data to dictate like when does an AE get involved? And so I think just being very kind of smart and deliberate in scaling these things with the right touches is really key here.

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