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Jeremey Utley | How Having Lots of Ideas Leads to Creative Breakthroughs

The Unmistakable Creative Podcast

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The Value of Having a Notebook by Your Bedside Table

"I've got this notebook by my bedside table and I kind of have a desire to not be a hypocrite so if I discover a tactic or or tell somebody to do something I need to do it myself," she says. "As I'm falling asleep I get a solution to a problem that the solution comes to me and immediately my first thought is I'll remember that in the morning but then I thought no no I should write it down" She continues: "If you had asked me if you'd put a lie detector on me I would have sworn it's the same idea that I woke up thinking about right"

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