How to Get to Competitive Advantage on Sponsored Display Ads

I think sponsored display at this point is by far the most complex at type with so many settings that, you know, all of those settings, if you didn't set them right, could take you in a different direction. I talk to agencies and they're like, no, they're fighting for this ad type because it's making them look good. But we actually uncovered these were not click-based ads there impression-based ads. And Amazon is showing that data alongside click-based and it just can get so misleading. So how many people know this? In fact, barely any.