#135 - Using social proof tactics in your cold call (Terry Husayn, VP of Sales Development @ Orum)
30 Minutes to President's Club | No-Nonsense Sales
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Is Your SDR Spending Three Hours a Day Cold Calling?
Armand: We will call along all different source of titles, including the individual contributors of our technology. And that's where we'll actually grab information about their tech stack or an SDR might say, yeah, I'm spending three hours a day cold calling. This isn't about making a thousand dials. This is about time savings. Arman: The purpose is not to book a meeting, as you mentioned. The purpose is to get the information to use for when you get to the right person.
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