How I Built This with Guy Raz cover image

Advice Line with Peter Rahal of RXBAR

How I Built This with Guy Raz

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Crafting the Perfect Cocktail Message

This chapter explores the intricacies of effectively communicating a cocktail mixer brand's unique selling points to both trade and consumers. It emphasizes the significance of appealing packaging design, high-quality ingredients, and strategic branding to enhance the customer's experience. The discussion also touches on the rise of non-alcoholic beverages and the importance of humility in learning from past business experiences.

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