Can Marketing Save The World? - Anthea Foyer, Julie Ng, Radovan Andrej Grezo
Sweathead, A Strategy Podcast
00:00
Are There Any Examples of Noble Marketing Goes Wrong?
Aden research shows that if you're in a well established category, your share o voice needs to be greater than share of market to grow. But putting all that money into the digital world would have taken the brand away from people who were watching television more. Any other examples of noble marketing gone wrong? Juliand athe can't think nything specific but i just know that when i see campaigns that seem to be spending more money on the campain than will be t fix the problem. Sometimes thos feel like they've gone a little bit off the rails.
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