
1. Unlocking The Secrets Of The Brain
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
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How Does Your Subconscious Work?
Think fast and slow makes complete sense, right? So these two systems are working in tandom all the time. One of th ways that i usually describe how the subconscious brain works is as if you think about driving a car. And it feels like everything's happening faster than you want it to happen. But when your conscious brain steps up to address whatever has been flagged by your subconscious brain, the conscious brain has to do really slow, focused work. Remember the forty bits per second compared to 11 million.
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