Juul and the business of addiction, with Lauren Etter
Decoder with Nilay Patel
00:00
Juul vs. Altria: A Battle in Vaping Innovation
This chapter explores the challenges faced by Juul in its e-cigarette manufacturing, emphasizing technical issues and FDA regulations. It reviews Altria's initial resistance to Juul's innovative approach and their strategic missteps that left them vulnerable in the evolving vaping market. The narrative also covers the controversial financial deal between Juul and Altria, highlighting substantial payouts and their implications for market competition.
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