We’re sitting down with Susan Lombardo, the “mayor” of her Atlanta neighborhood and a master of geographic farming. Starting with postcards, consistency, and an obsession with service, Susan built a $40 million solo business and then turned it into a $65 million team. Susan shares how she transitioned from a 20-year insurance career to earning Rookie of the Year in real estate by quickly building a hyper-local brand and trusted vendor network, becoming the go-to resource for homeowners in her community.
We break down her farming playbook: sending big, bold, neighborhood-specific mailers every month (without fail), always leading with value, and following up for years to come. Susan explains why patience and persistence—not quick wins—turn farming into a repeatable, “W-2 style” income, and why she’s passionate about mentoring the next wave of agents to build businesses rooted in systems, service, and heart. If you’re ready to play the long game, Susan’s story is the blueprint.
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