Chances are all the films you love, all the books you devour, have pulled you in because you can relate not only to the character and their journey, but to the underlying messages that apply universally to all human beings.

There are recurring symbols and motifs weaved into the fabric of stories from 'The Three Little Pigs' to 'Harry Potter', that signal, repeat and reinforce the themes that writers from Shakespeare to Quentin Tarantino use to draw us in and deliver a moral takeaway.

Speakers and copy writers can also use universal themes and the tools of symbols and motifs in stories and more widely in their content to hook the audience, keep them engaged and get them to remember the core message and action points.

In this 'best of' show re-run, I'm going to share what I know about universal themes and story plots, and some examples of how you can use them practically in your public speaking and marketing content.

Enjoy!

What this episode covers:

What universal themes and basic story plots are
Why they are important in stories, speaking, and marketing copy
The different types of universal themes
How symbols and motifs reinforce universal themes and what they are
The options for story plots
How you might use them in your speaking and in business.

Resources:

How to Find Stories to Share in Your Talks, Teaching and Marketing Content - Episode 033

Simon Sinek Forbes Article

Simon Sinek – Ted Talk

JK Rowling Harvard Commencement

I feel Pretty Trailer

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge

https://www.facebook.com/SarahArcherSpeak/

https://www.storyledmarketing.com

https://www.saraharcher.co.uk

https://www.standoutpitch.com

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