Transforming a YouTube Channel into a Diverse Brand

Binging with Babish, is a YouTube cooking channel created by American filmmaker Andrew Rea (alias Oliver Babish) that recreates recipes featured in film, television, and video games in the Binging with Babish series, as well as more traditional recipes in the Basics with Babish series. The first video in the series was uploaded on February 10, 2016 and today the channel has over 10M subscribers and has expanded into the Babish Culinary Universe. Today we talk to Andrew about his origins and his struggles growing a cooking media empire. 

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