Summary In this conversation, Teresa Torres discusses the importance of product discovery and how it differs from product development. She emphasizes the need to focus on building the right things and highlights the value of talking to customers regularly. Torres provides practical tips for engaging customers in the discovery process, including how to conduct effective interviews and use data to enhance the conversation. She also addresses organizational resistance and offers strategies for bridging the gap between product and sales teams. Overall, the conversation highlights the significance of customer-centricity in product development. In this conversation, Teresa Torres discusses various aspects of the discovery process in product management. She provides insights on dealing with unwilling participants in interviews, the use of recordings to involve the entire team, and the role of AI tools in synthesis. Torres also shares her perspective on roadmaps in the discovery process and how they can be adapted to represent ambiguity and uncertainty. Additionally, she shares a story about discovering the team was building the wrong thing and highlights the workplace depicted in the TV show 'The West Wing' as an ideal environment.

Takeaways

Product discovery focuses on building the right things, while product development focuses on how to build them.
Regularly talking to customers is essential for understanding their needs and building the right products.
Effective customer interviews involve asking open-ended questions and collecting specific stories about past behavior.
Overcoming organizational resistance requires starting small, building rapport with stakeholders, and demonstrating the value of customer insights.

Find out more about Teresa's content:
The book: https://www.producttalk.org/
The blog: https://www.producttalk.org/blog/
The course: https://learn.producttalk.org/home

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