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123 - Active Information Avoidance (rebroadcast)

You Are Not So Smart

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Are You More Attractive Than Someone?

Researchers gave people a small taste of what they could expect to get if they got the full information. They found that when the initial information was below people's expectations, they tended to avoid getting any more information. In fact, in some cases, they were actually willing to pay to avoidgetting any other information. The study demonstrates exactly what low-end steenagment mean by active information avoidance.

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