Dark Social

Dark social is the place where beta b buyers are hanging out and sharing information. It can be screen grabs from your phone of a really amazing ad or post that you saw, which would never get tracked by any sort of attributions off wereright? The slack chat that you send your boss, of he i saw this really interest in article or post that we should do this. What do you think? And so it's all this activity that's happening before i ever even went to the sight,. if i'm being honest, because i actually trust the opinion of my peers and other people who might have used it before i even looked at their sight.