How college athletes are making more than you
The Hustle Daily Show
The Evolving Landscape of College Athletes and Brand Sponsorships
This chapter delves into the financial opportunities available to college athletes through the Name, Image, and Likeness (NIL) industry, valued at around $1.6 billion. It also highlights the significant back pay owed to former athletes and introduces Open Doors, a startup that facilitates brand sponsorships for student athletes.
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