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5 Live Science Podcast

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The Role of Science in Advertising

Our faces often show things that we ourselves aren't conscious of. I personally see the roll of science as helping us understand consumers and the people who are consuming our advertising. And so i really think there is a big role for science to play in this and to really help all of us understand what makes us tick. Vera sidlove from cancel there and james put me on an emotional rolco. So with zero warning, i was not prepared for that.

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