9min chapter

How I Write cover image

171 Years of Writing Advice in 90 Minutes

How I Write

CHAPTER

Reviving the Joy of Email

This chapter explores the launch of a new email service, focusing on the strategic choices behind its initial messaging. The speaker emphasizes a personal tone, likening it to a 'love letter to email', and discusses how to highlight the positive aspects of communication while addressing existing frustrations. By transforming the perception of email from a burden to a cherished tool for connection, the chapter advocates for enriching the email experience through thoughtful language and varied expression.

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