131 - Reverse Engineering the Buying Process | Back to Basics with Sam Kuehnle
GTM Live
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The Customer Journey Is Not Lener
Good content spans across the entire customer journey. Don't focus on whether or not you want some one to buy ak, ignoring the byer journey and just creating content that people want. And buyers are smart byt like i can read almost any piece of content at this point and know what the intention is of people. So there's so many different pieces when you think about how does it fit into the journey, and where else could it provide value?
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