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How brands should elevate (not exploit) Black creators

Creative Control

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Introduction

Last week we talked to some creators about how they're approaching Black History Month this year. To get an expert opinion on how brands should and or shouldn't approach Black Creators during Black History Month, I hit up Tiffany Hardin. She is a founder and CEO of Guild Creative Group, which is a strategy and influencer marketing agency. What does Black History Month look like from her perspective? "I will never ever ever get tired of giving Black people props," she says.

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