Stakeholder Education

Sometimes it's simply a matter of just educating those stakeholders, explaining what we're trying to do. Hey, here's the roadmap. In quarter one, we're going to work on stakeholder A's stuff and really help derive value for them. But quarter B, that's your quarter. So let's have a conversation about what we can do in quarter B. And now you've gotten stakeholders to see things from a different perspective. You've influenced their behavior to help themselves, frankly, and to help you.