In this AI marketing podcast episode, Dan Sanchez and Ken Freire take a deep dive into advanced audience growth strategies for creators who already have traction. They unpack the mathematical reality of the "Audience Growth Ceiling"—where churn rate neutralizes growth—and reveal a three-pillar framework (Acquisition, Retention, and Elevation) designed to break through that plateau and scale your authority.
My Favorite AI Tools
Transparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you. I also use every one of them myself.
Resources Mentioned
Timestamps
- 00:00:00 - Introduction to the Audience Growth Accelerator.
- 00:03:44 - The "Audience Growth Ceiling" and the math of churn.
- 00:11:27 - The Three Pillars of Growth: Acquisition, Retention, and Elevation.
- 00:12:45 - Pillar 1 (Acquisition): Paid, Owned, and Earned Media.
- 00:27:58 - Pillar 2 (Retention): Activation, Frequency, and Depth.
- 00:39:28 - Creating depth through books, courses, and live events.
- 00:44:31 - Why you need "Superfans" (Pat Flynn concept).
- 00:45:56 - Pillar 3 (Elevation): Mission, Success Tracking, and Monetization.
