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NDA in Cannes '25: Terry Kawaja, founder and CEO of Luma Partners

New Digital Age

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Navigating Market Cycles: Survive, Revive, Thrive

This chapter explores the cyclicality of the advertising market through a three-year strategic outlook: survive, revive, and thrive. It examines the effects of macroeconomic factors on ad sales and mergers, while expressing cautious optimism despite prevailing uncertainties.

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