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Arival San Diego – 9 Takeaways from 3 Tour Operators

Tourpreneur Tour Business Podcast

CHAPTER

Navigating Frustrations in Travel Branding

This chapter addresses the challenges faced by executives and tour operators in the travel industry regarding customer ownership and branding. It highlights the need for transparent communication and cooperation between Online Travel Agencies and on-the-ground operators, emphasizing the desire for actionable strategies and clearer distinctions among competing companies. The discussion captures the frustrations over recent panel discussions that failed to deliver innovative insights, leaving participants yearning for more substantial engagement.

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