Media Rights and Olympic Exposure: The Case of Caitlin Clark

Today's podcast features an interview with USA Today Sports Columnist Christine Brennan about her new book, On Her Game: Caitlin Clark and the Revolution in Women's Sports. Christine and I discuss insights from her book on Clark's superstardom and her influence on the rise of women's sports, including how the WNBA was unprepared for Clark's arrival into the league, the strange turn of events that led to the WNBA providing charter flights to players after Clark's arrival, why Clark was snubbed from the USA women's national basketball team roster for the 2024 Paris Olympics, and what Christine learned about Clark as a person in the process of writing her book. This was a fascinating conversation and one you won't want to miss. Enjoy!