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Why You Should Test Everything and How To Do It — Osman Mansur, Duolingo

Sub Club by RevenueCat

CHAPTER

Duolingo's Notifications Are a Big Engine for Growth

The first experiment I wanted to talk about was with notifications. Duolingo has done a ton of testing around notifications, but there is a specific tweet thread that we'll link to in the show notes just talking about how you test notifications and some of the top learning. So yeah, I'll go ahead and dive into a few of the learnings we've had from that. And then let's talk through the results of that and what folks can learn.

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