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Kim Caldbeck (Coursera) | Scaling Learners

The CMO Podcast

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A Corsair - How Did You Start?

i was hired to leave brand and product marketing. My counterpart, rachel, who was our v p of consumer marketing still to day, was hired to lead acquisition and retention marketing. Our entire team, i was working with a par manager and a social mediam marketing manager on my team. And she had a one woman, who's also still here, who was responsible for o email and partnerships. So that was our small and mighty team. It truly was kind of, you know, building one function at a time by by jumping in,. am demonstrating the value that marketing could provide to the company, and then growing it from there.

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