In this episode Sal, Adam & Justin speak with Mike Matthews about the realities of the supplement industry and his new book Muscle For Life.
- How did the supply-chain shortage affect Legion? (2:42)
- Why Facebook ads are NOT what they used to be. (5:42)
- The value of the brand factor. (10:38)
- The importance of timing. (12:46)
- The dirty tricks behind how the supplement industries sell products. (16:27)
- Is the market getting better or worse with weeding out the bad actors? (24:54)
- The common marketing ploy of taking research and using it to build profits. (34:50)
- The standards that Legion holds to. (37:38)
- His predictions on creatine. (45:35)
- How does Mike structure and scale his Limited Liability Companies (LLCs)? (57:27)
- The details behind Mike’s latest book and who it is for. (1:05:42)
- How a good coach will meet someone where they are at. (1:11:45)
- Mike’s process of analyzing data and distributing it to the masses. (1:13:28)
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