How to Hack Your Way to Retail Distribution

Zoomer: I would say a good amount of the marketing initiative should be kind of handing off the product to TikTok content creators. Zoomer: You can't rely purely on direct consumer anymore. That just isn't going to work, especially with a lot of the ad platform changes on Facebook and the struggle to acquire users through cold paid ads. He says you've got to diversify with retail and Amazon. Zuckerman: What's really important is setting up a well oiled machine from the start that will help you make back a few pennies around those expensive user acquisition campaigns.

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