Introduction

Darryl Praill joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss best practices and common mistakes when implementing outbound sales sequences.

Darryl is the Chief Revenue Officer at VanillaSoft, the industry's most established Sales Engagement Platform.

Highlights include: how sales cadences can counteract our bad habits (2:56), how to build the best possible cadence for your audience (7:49), how to design an optimal sales sequence for multiple different channels (16:58), how and why you need to optimize your social profiles to work with your cadences (22:05), tips for crafting a great subject line (27:30), and best practices for converting prospects into paying customers (32:05).

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