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Why AI Innovators Need to Speak Human with Rock Paper Scissors PR

Music Tectonics

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How to Tell a Tech Story

A lot of media writing, I think, tends to jump to generalizations rather than understanding the detailed tech developments that are happening underneath the surface. As a journalist, I'm really struggling sometimes to tell these complex technical stories and there's not a lot of guidance for them. People were humans, we're always fascinated by the weird, the unusual, the negative. So, all the great stuff that AI is doing behind the scenes that to make life better that is actually working is invisible. We have a bias towards what's gunky and grimy and weird and threatening and bizarre as humans. It's just sort of the way people tend to work psychologically. If you're thinking about how to

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