260 - How to Switch From Reactive to Proactive Marketing | B2B Mentors Podcast
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Is It a Good Idea to Test a Product or Service?
The agency model of what you have like demand gen is, ok, we're going to put you into this exact frame work. And it sounds like to me, you're really a testing ground and an end like a, you know, trial and error is how you actually run,. Maybe your programmes are your clients programmes? Yes. I mean, the the frameworks are consistent. How we measure, how we think, what we do, the framework consistent. If you found something that worked, it works at every b to b company you run it on, why wouldn't you run i on the next one? Right? So i think people think that formulaic is bad. There's definitely
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