Is Amazon Prime Going to Be the Most Prohibitive Subscription Platform?

It's rumored that Amazon plans to literally email every single one of them with their digital collectibles initiative once it goes live. I didn't hear that they also will have it on the homepage of Amazon. It'll be like, you know, furniture, pharmaceuticals or what? I don't know. So yeah, pretty crazy to see. This is a common point of conversation around why because you could make more money from your users and you can keep them more engaged and you could acquire a younger affluent demographic,.

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