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16min chapter
[Raised $35 million] Ep.163 - This Founder was able to get buy-ins from 300 Global Payment Providers
The First 100 | How Founders Acquired their First 100 Customers | Product-Market Fit
Navigating Payment Challenges in Startup Growth
This chapter explores the launch of a startup aimed at overcoming payment hurdles while expanding into Mexico, including low approval rates and local integration issues. It emphasizes the dual customer focus on payment providers and large merchants, illustrating the importance of relationship-building and iterative sales strategies. Additionally, it highlights the need for a solid tech stack tailored for budget-conscious founders, marking the transition from B2C to B2B approaches in customer acquisition.
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