This organization was founded essentially by a tweet by Patrick McKenzie, for those of you who are on Hacker News. And he had basically this really simple premise, which is if you call pharmacist and you ask them who they can give a vaccine to and then you put that answer on a map, someone else doesn't have to make the same phone call. We would go and scrape all the official sources as they started coming out and then validate them because they were not always correct. Eventually we had the most comprehensive database and map of locations in the entire country,. including more comprehensive than the federal government and most of the states.
Zoelle Egner is best known for her time at Airtable (currently valued at $11 billion), where she was the 11th employee and built and led the initial marketing and customer success teams. Currently she’s the Head of Marketing and Growth at Block Party, a company that designs consumer tools for online safety and anti-harassment. In today’s episode, we explore the marketing strategies that helped Airtable punch above its weight and build an established brand. We also dig into how Airtable was able to find its first super-users, how customer success played a key role in getting early traction, and the do’s and don’ts for marketing investments. Zoelle also shares her experience working for VaccinateCA (which ended up playing a massive role in helping get people vaccinated during the pandemic) and several tips for obtaining valuable customer feedback.