The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#40: How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Is This Really Working?

Marketing or revenue measurement is flawed inside of companies, especially in marketing to favor short term early funnel metrics. People get comfortable with the things that they've already been doing. They just like you said, just extend out the spreadsheet for another year and just plan on doing all those things. Or the measurement just doesn't facilitate a conversation about is this actually working or not? I think it's five, each of the phases that you have. We'll see where it ends up.

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