Towards A More Ethical Fundraising Culture – John Hall (Apex Strategies)
Campaign Trend Podcast
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How to Improve Your Online Fundraising Program
Campaigns need reports that go a layer deep beyond what the software spits out. If you have a million email addresses but only 30,000 of those people have opened over the last 30 days, it tells a much different story than if you have 800,000 and they're all opening emails in same time period. The other problem with Last Cycle is everybody looked at 2020,. which was a historically good year and built projections that were just unrealistic. There weren't enough donors in the space to support it.
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