466 – Marketing Media for Small Business with Mary Ann Pruitt
The How of Business - How to start, run, grow and exit a small business.
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How to Find a Good Partner in Programmatic Media
Programmatic is an automated system of producing or of serving ads. It's a way of programmatically taking a budget and allocating it across potentially multiple paid platforms. Find a good programmatic partner that has a direct seat on a demand side platform, he says. "I think that small businesses actually what drives our economy the most"
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