Evolution of TrueBlue: JetBlue's Loyalty Journey

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today I am thrilled to be talking with JetBlue, a relatively young New York based airline that began in 2000 with a vision of “bringing humanity back to air travel”.

As an airline, JetBlue’s focus is on premium leisure travelers, which of course requires a very different mindset for a loyalty programme than a long haul carrier would need.

Joining me today to share how their business strategy guides their loyalty strategy is Edward Pouthier, Director of Loyalty Program and Experience with JetBlue.

Ed and I met at the Comarch client conference in Krakow earlier this year, and I loved his focus on simplicity, flexibility and relevance for their entire customer base.

JetBlue are committed to being loyal TO their customers in order to cultivate loyalty from them in return.

I hope you enjoy learning all about TrueBlue from JetBlue.

Show notes:

1) Edward Pouthier

2) JetBlue

3) TrueBlue