Hookery Lay Is a Product That Works for Both Outbound and Inbound

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Full transcript:
*This is an unedited automated transcript which is only about 80% accurate*

Starr
 
Yeah, well, sad news. Um I did not see my printing press last weekend because I I came down with a cold, it wasn't it wasn't covid, so don't worry, it's okay. Um But we're waiting for the test to come back. So you know the difference between now and the before times is now when you get a cold life shuts down and you can't really do anything until your results come back. 

Josh
 
Well and you know the other thing about like during the pandemic, everyone's home like just the printing press market is just going wild right now, so like, there's going to be gone, I'm sure it'll be gone long gone by the time you're feeling better. 

Starr
 
Exactly, everybody's going to print their manifestos, 

Josh
 
right? Yeah, 

Ben
 
well, you know, since my kid is able to take care of his own school needs and I didn't have to like sideline myself for that, like, like star, I actually got some stuff done this week, but uh but not going to tell you me. So I've been really get into this groove on having other people do things, so 

Starr
 
it's not definite, 

Ben
 
it's so nice, so nice. So shall I was able to deliver a feature that we want in Hungary there for a long time and that is being able to deliver to multiple your ills. So we give you a hook address that you post to and then you can say, okay, up to three different Charles will then get that delivery that post. So 

Josh
 
that's pretty cool, 

Starr
 
wow, Broadcasting broadcasting 

Ben
 
your publisher, this is something that one of our customers asked for and something we've wanted for a while and, and uh I apologize, I think to shop because I kind of dropped the ball on, you know, helping this get this, get this feature over the goal, you know, he uh he had done some work a few months ago and I just was distracted and didn't really uh follow up on it, like, I should have, and then and then once I did follow up like I should have, then it's like, you know what, I don't think we want to go with this round, I think I want to go a different round. So we ended up re implementing the whole thing in a different way, but so I appreciate his patients but got that launch, That's feeling pretty good. 

Starr
 
That's awesome. So um so hook really is a product that we're uh you know, we've lost, you can just go sign up for right now, right? Yeah. Ok. Yeah, so it's uh it's like magic for your wife hooks, so if you if you want to um if you want to send a web hook, you just send it to our service and then we make sure that it gets deliver, that's super reliable, that I don't know, there's just a lot of details that you have to implement around doing web hooks, right? And we do this for you. And so now it sounds like you can have that sort of broadcast to multiple points 

Josh
 
also works for inbound web hooks. So no matter what the flaky services that is sending you sending you web hooks, I think what we're doing right now is broadcasting, by the way, um but yeah, no matter what the flaky service that you have to integrate with, you know, to send to receive data from them if your app goes or maybe your app is flaky, if if your app is going down, um you can just be sure that when you get back online, hook relay will be there to relay all the web hooks that you missed. 

Starr
 
Well, I've got I've got a term for it, you can feel free to use this in your marketing. So that means that um since it does both outbound and inbound, that means you're full duplex 

Josh
 
well, Duplex. I like it, I like it going to write it down, You know, like that would be an awesome, like if we did kind of like, you know, like, like I don't know, like s marketing theme, like with me on colors and stuff and we're like full duplex. Just that going well together. 

Ben
 
Do you remember speaking of the eighties, remember back and when you connect with your modem and it would be the wrong duplex setting. And so everything you typed would be double right? You get every care, it could be a double f. You know? And they're like, oh man, full duplex. I gotta reconnect at half duplex. Yeah, 

Josh
 
we should we should do like a, like a marketing, like, like a Youtube video, you know, like this little sketch or something of you trying to connect to your modem. Yeah, 

Ben
 
awesome. 

Josh
 
Yeah. So 

Ben
 
yeah, in fact, I used, I used to create this morning for doing an inbound hooks setting up. So we're working on the broadcast emails, that's the task, that's another task has been on our to do this for a long time. Uh I was working on that this morning and uh we use postmark for our email delivery and when one of the things uh they did recently a few months ago they had this new feature and their product called announced broadcasts, announcements, broadcast exactly what it's called. But basically before this feature, post Margaret, just about transactional email, like it could only send things that were triggered by a user, right? Like a password reset email or you know, in our case we send a lot of notifications for errors, you know, to individual users, 

Ben
 
but then they launched this new broadcast feature which allows you to use their infrastructure for, you know, kind of marketing, like emails like maybe announcements about your, you know, new products or your new features or maybe have new terms of service or whatever. So more and more of a broadcast email rather than an individual email. And uh one of the features that they have and the reason why I was using the web book is they can they have, we'll add an unsubscribe link for you at the bottom of the emails that go out. And so of course the person may click the unsubscribe if they don't want to hear from us anymore, which would be, you know, totes sad, but it happens 

Ben
 
and then it goes to postmark and then postmark records that unsubscribe intent and then sends it can optionally send a web hook to you. And so uh yeah, so I set up a cookery, they target for that postmark web hook so that even if our app goes down, which of course it never does, but if it did then we would have all those, you know, web hooks from postmark happily saved in Hungary. They uh getting along of it to see is nice. I wonder 

Josh
 
like the go ahead. Sorry, 

Starr
 
I was just going to say. So you can um the inbound web hooked payloads get saved and then you can just pull them down whatever you want. That's convenience. Like I want I want that inbound with a hook data, but I don't want to build a web hook right now, I don't want to build like something to like get that right now. I just want I just want to know that the data someplace and get it later. 

Josh
 
Yeah. Yeah. I wondered like the utility of that feature might be pretty, pretty huge depending on like what people are doing with web hooks these days, you know like I don't know like receiving, you know, recording payments or um activated subscriptions. Yeah, 

Ben
 
or you know if you're if you're building a feature that's gonna accept the web hook but you don't it is not launched yet or you don't know exactly what you're going to ...