6min chapter

Knowledge at Wharton cover image

AI and Innovation

Knowledge at Wharton

CHAPTER

Comparative Analysis of AI Chatbots and Traditional Search Engines

This chapter examines a research study on user performance and behaviors when using ChatGPT compared to traditional search engines like Google. It highlights the efficiency and satisfaction users experience with ChatGPT, while emphasizing the importance of balancing both tools for optimal search productivity.

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