Do You Think That Luxury Beliefs Are Conscious?

Do you think that luxury beliefs are or conscious? Do you think that people who are of a higher status or higher socio economic group, or are saying to themselves in their head, like, this is, this is a way to differentiate. Or do you think it's more unconscious, in that they don't even realize they're doing it? I think for the most part, it is not conscious at all. Am, i think that it is, it's it sort of akin to am, you know, like,. there's the famous example from evolutionary biology of the peacock's tail.