The Disney Experience: Memories and Moments

This chapter examines the cultural significance of Disney and its impact on childhood memories, particularly through iconic characters and family visits to Disney parks. It discusses the peak-end rule in behavioral science, showcasing how Disney strategically enhances guest experiences by managing wait times and creating memorable moments. The insights connect Disney’s practices with broader themes of customer interaction and memory retention, advocating for experiential learning over standard market research to better understand consumer preferences.