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Martial Law in South Korea

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CHAPTER

Reinventing Legacy: Automotive Marketing Strategies

This chapter delves into the marketing strategies of a major automotive brand as it attempts to launch a new product, echoing the excitement found in tech unveilings. It assesses the effectiveness of their teaser campaign and discusses public sentiment around the brand's new direction, exploring the delicate balance between innovation and heritage. The conversation also highlights the risks of 'airbrushing history' and the importance of sustaining brand momentum in an evolving market.

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