3min chapter

Mixed Signals from Semafor Media cover image

COVID Special: What the Media Got Wrong, and Right, with Dr. Anthony Fauci

Mixed Signals from Semafor Media

CHAPTER

Transformative Marketing Shifts Due to COVID-19

This chapter examines the dramatic changes in marketing strategies prompted by the COVID-19 pandemic. It focuses on the surge in digital shopping behaviors and the need for innovative content creation as marketers adjusted to new consumer preferences and technological advancements.

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