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The Art and Science of Sound Branding
This chapter explores the meticulous process of sound design, focusing on the creation of memorable brand sounds like Netflix's and McDonald's iconic jingle. It highlights the emotional resonance of sound branding through personal anecdotes and cultural insights, while also discussing corporate partnerships in the music space. Additionally, the conversation addresses the psychological effects of sound, including misophonia and ASMR, further emphasizing the significance of auditory experiences in consumer perception.