The Jordan Harbinger Show cover image

669: Dallas Taylor | The Psychology of Sound Design

The Jordan Harbinger Show

CHAPTER

The Art and Science of Sound Branding

This chapter explores the meticulous process of sound design, focusing on the creation of memorable brand sounds like Netflix's and McDonald's iconic jingle. It highlights the emotional resonance of sound branding through personal anecdotes and cultural insights, while also discussing corporate partnerships in the music space. Additionally, the conversation addresses the psychological effects of sound, including misophonia and ASMR, further emphasizing the significance of auditory experiences in consumer perception.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode