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Marketing for Now Featuring United Airlines, Perdue Farms, GWI, EY Consulting, LinkedIn, McCormick & Company, Sanofi and CBRE.

The CMO Podcast

CHAPTER

Navigating Marketing Transformation in Cannes

This chapter explores dynamic discussions at a creative conference in Cannes about the use of consumer data in marketing. It emphasizes the need for brands to adapt to the evolving landscape through quantitative skills, effective collaborations, and strategic partnerships to enhance consumer experiences.

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