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Harnessing AI for Content Marketing
This chapter explores the transformative role of AI tools in enhancing content marketing strategies, especially within the B2B SaaS sector. By illustrating practical applications such as generating keywords and workflow automation, it underscores the importance of human oversight in refining AI-generated content. Additionally, it compares the search trends of Google and ChatGPT, highlighting the shifting dynamics in digital traffic and the potential of emerging technologies.
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