#33 Levi Strauss: The Man Who Gave Blue Jeans to the World
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There Is a Technological Revolution in the Domain of Video and Audio
Some new Westerners were either illiterate or did not speak English as their first language. Think of the three balls outside a pawn shop, which before I read this book, I didn't even notice. A man could go into a store and ask for the overalls with the two horses on the label. It also had a cultural function.
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