Bought Tiny, Grew to $4m
Acquiring Minds
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Strategies for Growing a Niche E-commerce Business
Exploring the journey of scaling a niche e-commerce business from $150,000 to $4 million in revenue, this chapter delves into tactics such as targeting well-known brands, expanding product offerings, and managing digital marketing. The speakers share insights on product development, customer acquisition costs, and the challenges of selling on various online platforms. From redesigning websites to navigating manufacturing processes, the chapter offers a comprehensive look at the growth strategies employed by the business.
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