Logan and Kas Launched a Sports Drink Company

This model is not new for creators and entertainers. We've seen a lot of creators launched specifically beverages, whether it's any energy from the sway boys. The tri gys have a tea milk. Boys have their happy dad. Seltzer. Emma chamberlain has her coffee. The ace family has silly juice. 50 cent made upwards of a hundred million dollars when vitamin water was sold to cocacola. They're running the same play as their boxing matches. What they did in boxing was they signalled to their community who their collective enemy was. For logan, that was sey. For caasi, that was logan. And so what we're watching right now